Merlin and FNF’s ‘Barcelona Calling’ Initiative For The Football Fans
Kolkata: Merlin and FNF bring one-of-a-kind experience for the soccer fans of the country. Football is a religion that connects our country from North to South and East to West. And it’s the fans who have kept the enthusiasm and passion alive for the game since time immemorial. Hence Merlin and FNF have taken an initiative, first of its kind in the country, to celebrate the fans.
To encourage and engage the Football fans, Merlin and FNF are organizing various activities like online quiz and mobile contests. By participating in these activities football fans would just have to prove their mettle and passion for the game. The lucky ones would get an exclusive opportunity for a Camp Nou experience in Barcelona.
“We envision becoming a sports realty brand. This is the first time in India that a real estate brand has come forward to promote football in the State and also the country at large. We believe this effort would popularize the game in the country and contribute to. We would also do our bit by sending few underprivileged football fans to Barcelona from Darjeeling, Jangal Mahal and other football loving parts of the country. ”, asserted Saket Mohta, Joint Managing Director, Merlin Group.
“We are redefining CSR from Corporate Social Responsibility to ‘Corporate Sports Responsibility’. We really do believe by engaging the football fans, we would reach out to the football lovers and that would significantly contribute to the development of sports in the country. Providing this opportunity to football fans is the least we could do for realization of our Corporate Social Responsibility”, said Kaushik Moulik, Founder, Football Next Foundation.
Swapan Banerjee, Football Secretary, Mohun Bagan has also extended his support for this initiative. A series of social activities are also to be unveiled by Merlin Group & Football Next in the coming days.