Bengaluru: Bengaluru FC, on Monday, announced a one-year partnership with leading Music CDs brand Imperial Blue, owned by Pernod Ricard. As part of the deal, Imperial Blue will have naming rights to the club’s Annual Awards Night.
Commenting on the association, Ishwindar Singh, General Manager, Pernod Ricard India said, “Seagram’s Imperial Blue’s success has been scripted on the key insight of ‘Men will be Men’. Through all our associations our endeavour is to provide the complete brand experience of ‘The lighter side of Life’ to our consumer. Our partnerships focus on the passion points of the consumer; music, humour and sport. The association with BFC is a step in that direction. Together with BFC, Imperial Blue aims to become a partner in their moments of everyday celebration. We wish the team the very best for this season.”
Imperial Blue joins a long list of partners on the Blues’ roster, and club CEO Mandar Tamhane spoke highly of the association. “We’re really glad to partner with a brand that has a clear vision and is popular among the sport-loving age group. I am sure that between Imperial Blue and Bengaluru FC, there is great value in the partnership and we’re looking forward to a long association between the two,” he said.
The Blues are up against Chennaiyin FC next, whom they will face at the Sree Kanteerava Stadium, on November 10th.